Our upcoming Lansing HUG events will cover a variety of inbound marketing topics. We’ll be hosting a variety of speakers to discuss marketing tips, industry trends, cultural insight, and more — to help you develop innovative marketing practices that will serve your business well.
Thursday, November 2nd, 2017
The Creole Event Space
Lisa Smith, InVerve Marketing
Before we hear from our guest speakers, President of InVerve Marketing Lisa Smith will unveil topic clusters, the cutting edge SEO strategy that is leaving keywords in the dust.
Thomas Hult and Forrest Morgeson, MSU Department of Marketing
For the fourth quarter HUG, InVerve is pleased to welcome Thomas Hult and Forrest Morgeson, faculty from Michigan State University's Marketing Department.
Dr. Forrest Morgeson is the Director of Research for the American Customer Satisfaction Index, and his research focuses on citizen satisfaction with government services, cross-national citizen and consumer satisfaction, and the financial impact of customer satisfaction in the private sector.
Dr. Tomas Hult is the Byington Endowed Chair, Professor of Marketing and International Business. Dr. Hult's expertise and research focus are on international marketing, marketing strategy, supply chain management, and strategic management. He leverages this expertise on his radio show, globalEDGE Business Beat on the Michigan Business Network, where he interviews top business and academic leaders.
These two scholars and experts will be discussing companies' customer satisfaction, empowering you to: measure satisfaction, apply metrics to programs, and understand the power of customer satisfaction. Please join us for this rich, informative HUG.
Previous HUG Events
"I thought this was a great opportunity to meet and network with local professionals in my field. I very much enjoyed the event!"